Located in Portland, the building bends the rules of a traditional residence by combining work and living space. Inspiration is drawn from the artistic culture of the city as well as a gemstone special to the state; the Opal. The strategy “Surreal Meets Simple” transforms the brand and interiors into a dreamlike sanctuary, where residents feel inspired to go beyond what is expected.
I created the brand identity, inspiration for the interiors and conceptual installations.
Client: Gerding Edlen Agency: Butchershop Creative Director: Ben McNutt Art Director: Kenny Chan Lead Designer: Lewis Hazen Designer: Ryan Henbest Copywriter: Leah Saycich Project Manager: Sara Grossman