A leading importer and distiller of spirits based in San Francisco. The company was acquired and given a new name, Hotaling and Co., to distinguish from the brewing arm, Anchor Brewing. The strategy “To the Glass Never Empty” speaks to the adventurous spirit of the brand and forms a new identity that preserves the tale of its heritage.
I was a designer on this project, creating the brand identity, packaging, labels, and spacial ideation as they continue to expand.
Client: Hotaling and Co. Agency: Butchershop Creative Director: Ben McNutt Strategy: Sara Cobaugh Art Director: Kenny Chan Lead Designer: Devin Cornwall Designer: Lewis Hazen Project Manager: Sara Grossman